Complete Genomics is an emerging California company which has developed a third-generation
genome sequencing technology that will provide complete human genetic data at a much lower cost and at
a higher throughput than existing approaches.
Business Model
Applying a strikingly different approach than other sequencing vendors, who are selling instruments
to the scientific community, Complete Genomics offers human genome sequencing and data analysis
through its own commercial-scale genome center. Customers supply the genomic DNA samples, and Complete Genomics sequences, analyzes and provides the data back in a convenient complete genome report. This will allow pharmaceutical,
biotechnology and other medical research customers, for the first time, to spend more time conducting experiments and analyzing data from large-scale human
genome studies for a wide variety of diagnostic and discovery applications, including clinical trials, rather than instrument runs.
These more efficient studies will further elucidate the genetic underpinnings of complex diseases and drug responses,
and lead to improved human health.
Scalable Technology
Because Complete Genomics is using a highly optimized and scalable technology, it is able to offer a lower
price point, allowing its customers to conduct large-scale, complete human genome studies. Complete Genomics
will harness the intrinsic miniaturization and parallelization potential of its DNA nanoarray-based
genome sequencing system, economies of scale, and sophisticated manufacturing techniques to reduce its
technology costs in proportion to the volume of genomes sequenced.
No Capital Expenditure
Through its efficient, information-based business model, Complete Genomics will provide customers with access to high-quality, low-cost human
DNA sequencing data with no capital expenditure. Customers will no longer need to dedicate resources to prepare
samples and operate sequencing instruments, nor invest in the considerable computing resources required to manage
and analyze the substantial data generated. Thus, customers will be able to focus on doing science rather than on running sequencing experiments.
Large-Scale Human Genome Studies
Complete Genomics’ combined technology and information-based business model will, for the first time, enable large-scale human genomic
population studies thereby providing the basis for meaningful individual genomic analysis. Only when genomic data is
gathered and analyzed on this scale will knowledge of one’s own genome be of use in disease prevention and
management.