Complete Genomics is an emerging California company which has been developing a third-generation
genome sequencing technology that will provide complete human genetic data at a lower cost and at
a higher throughput than existing approaches.
Service Model
Applying a strikingly different approach than other sequencing vendors, who are selling instruments
to the scientific community, Complete Genomics plans to offer human genome sequencing as a service
through its own commercial-scale genome center. This development will allow pharmaceutical,
biotechnology and other medical research customers, for the first time, to conduct large-scale human
genome studies for a wide variety of diagnostic and discovery applications, including clinical trials.
Such studies will further elucidate the genetic underpinnings of complex diseases and drug responses,
leading to improved human health.
Scalable Technology
Because Complete Genomics is using a highly optimized and scalable technology, it is able to offer a lower
price point, allowing its customers to conduct large-scale complete human genome studies. Complete Genomics
plans to harness the intrinsic miniaturization and parallelization potential of its DNA nanoarray-based
genome sequencing system, economies of scale, and sophisticated manufacturing techniques to reduce its
technology costs in proportion to the volume of genomes sequenced.
No Capital Expenditure
Through its service model, Complete Genomics will provide customers with access to high-quality, low-cost human
DNA sequencing data with no capital expenditure. Customers will no longer need to dedicate resources to prepare
samples and, operate sequencing instruments, nor invest in the considerable computing resources required to manage
and analyze the substantial data generated. Thus, customers will be able to focus on their areas of expertise.
Large-Scale Human Genome Studies
Complete Genomics’ combined technology and business model will, for the first time, enabl large-scale human genomic
population studies thereby providing the basis for meaningful individual genomic analysis. Only when genomic data is
gathered and analyzed on this scale will knowledge of one’s own genome be of use in disease prevention and
management.